Case Study

We Are Second Life Fashion x Organic & Paid Socials


Channels: Facebook / Instagram 

We Are Second Life Fashion were a new brand within the second hand sustainability market, looking to build a large audience of fans that would visit their second hand pop-up kilo sales. 

They were looking to become the next big thing in sustainable fashion, and we helped them make their introductory mark. 



We took on their brand new Facebook and Instagram accounts, with our main objectives being building brand awareness and growing a loyal, engaged following. As a new business, building trust and credibility in all We Are stood for was vital. 

We started by creating a compelling content strategy, prioritising unique content pillars that would attract and engage their dream community. We designed creative assets to appeal to the visually-led audiences they had in mind and shared key messaging with the individuals We Are was hoping to reach, relate to and connect with.

We also implemented a paid strategy to really push brand awareness, build a highly relevant audience and harness their attention to see conversions through ticket sales. 

Creating a targeted approach to the paid social campaign, we ran geographically targeted ads around the location of each event that would guide visitors to the relevant Eventbrite pages. We used visual imagery from the events in the ads to showcase the quality of the venues and the products you would find there. By clearly highlighting the USPs of the events, such as every item being saved from landfill, freshly washed and a preloved, vintage or retro designer find, to set the brand apart from its competitors.


Over our 6 month campaign we were able to create an extremly invested following, with a dream community spreading content helping them to grow organically. Combined with our authentic engagement strategies and paid campaigns we grew the audience, engagement and ticket sales sustainbly.  

0-13k followers

24.5+ million impressions

10k+ attributed sales

400 million+ Reach

175k+ website clicks




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