LITTLE BY LITTLE JEWELLERY

Case Study

Little By Little Jewellery x Ambassador Programme

www.littlebylittlejewellery.com 

Channels: Facebook x Instagram

Small, sustainable jewellery brand Little by Little came to us for help with developing their social media strategy and presence. They create unique, planet-friendly designs that are inspired by a shared love for food and cooking – founded by a jewellery designer and a chef.

 

THE GOAL:

Working across Facebook and Instagram, our goal was to increase brand awareness and help them reach a new, wider dream community by connecting them to like-minded brand ambassadors.

We developed a 3 month Ambassador Programme, working with sustainably-minded influencers to spread the word about Little by Little, their products, charity partnerships and services. By building quality relationships with industry-leading content creators and influencers – all of which continue to be fostered today – we ensured more of the brand’s dream shoppers had the chance to be converted from scrollers.

THE RESULTS:

Making sure that the creatives were strong and engaging we not only increased the brands growth rate, but because we aligned the ambassadors so well to the brands values and connected them to their dream communities, we also saw huge increases in profile views, website clicks and direct sales of the products featured in our campaigns made up over 60% of the monthly sales.  

+652% PROFILE VIEWS

+782% WEBSITE CLICKS

+27% GROWTH RATE

Style up social is a very capable, impressive and dynamic team to work alongside. They prove themselves to be really pro-active when suggesting (and implementing) campaigns.  

They given structure to our social media accounts; they’ve been incredible about taking on our brand, spending time getting to know us and then taking on our persona. Style up social relieves us of any day-to-day stress and do this with confidence and exceptional talent. 

Not sure what we would do without them and we can’t recommend them highly enough!

Georgina Fuggle

Founder, Little by Little Jewellery

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