Lemonade Dolls is a steadily-growing underwear brand that works hard to empower the people who wear them. With celebrating everyone’s body exactly as it is at the heart of their brand mission, they pride themselves on being inclusive. Vegan and cruelty-free, their work to produce sustainable pieces, to create a fun, enticing brand identity and their partnership with the Choose Love charity truly set them apart from others on the market.
Currently our client for organic social media management, paid social advertising and content creation, this feminist brand packs a one-of-a-kind punch and will absolutely up your underwear drawer’s feel-good factor.
Our organic strategy for Lemonade Dolls aims to expand their reach, up their overall engagement and conversion rates and maintain the sense of community that is key to their overall success across platforms. By tapping into current events – such as photoshoots, panel events, charity engagements, the brand’s birthday and trending topics – the content we have made for this empowering brand aims to communicate their ethos authentically.
Since beginning our work with Lemonade Dolls, we have attended all of their in-person occasions to capture content firsthand. Not only do we shoot their content ourselves, we also curate content from within their team, from influencers we partner the brand with and the models they work with also.
Overall, our content creation has led to strong results when it comes to growing reach and brand awareness in the last 4 months. We have grown their TikTok following from its early stages and utilised a consistent presence on Reels to expand their influence across socials.
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