How to use Pinterest to grow your Fashion Instagram Following

Pinterest and Instagram. The two platforms that I know can have great success for growing your fashion business.

I speak to many brands and businesses that tell me their number 1 priority is Instagram. And I get it. Instagram is a beast in terms of how it’s changed the fashion industry and how powerful it’s become for small fashion businesses to grow in a similar way the big companies have.

Pinterest and Instagram social media pin .png

I also speak to these businesses about the strategies they can use to grow, engage and sell more on Instagram. But most of these are done inside the app, and I still struggle to get people to see past the app and look at the big game changer when it comes to driving traffic to your Instagram. 

PINTEREST! 

Pinterest and Instagram work best when used together. Why? Pinterest is fantastic for increasing referral traffic due to its link-friendly nature and Instagram is the master of engaging visuals, which can inspire potential customers to get on board with your business. 

One of things I love most about Pinterest is how long content sticks around. The average life span of a pin is 105 days, and with this in mind using Pinterest will significantly increase and extend your Instagram content shelf life.

Goodbye 24hour content.... 

So how exactly do you use Pinterest to grow your Instagram following for your Fashion Business?

Claim your Instagram account

Now before you do anything the first thing to do is to claim your Instagram account on Pinterest (if you’ve not got a business account on Pinterest yet, do that first, then this!) 

That way any content that’s originated from your Instagram and gets pinned, you will get attributed. Even if someone else is doing the pinning. Basically, what this means is if you or anyone else creates a Pin using content from your claimed Instagram account, your profile picture and a new follow button will appear on that Pin. 

There are so many other benefits to doing this too, but I’ll save that for another time.

Post your Instagram content to Pinterest

There are a few different ways you can do this. You can either post your picture on Instagram, then click the three dots on the top right-hand side of your Instagram image, copy the link and go to the Pinterest app.

What should automatically happen is, when you log onto Pinterest you should get a message that says “Save the Link You Copied?” and once you press that you’ll be able to save it to Pinterest.

Or (like me, because I am a big believer in bulk scheduling) I use Tailwind * to schedule my Pinterest content. I highly recommend this scheduler for any serious Pinterest user anyway. Tailwind has the function to allow you to post your Instagram content direct to Pinterest. However, I don’t recommend this because….

(*This post contains affiliate links, which means I will make a commission at no extra cost to you should you click through and make a purchase.” )

You need to Change your Instagram caption

To something that will that will come up in search terms on Pinterest. Pinterest relies heavily on keywords as it acts like a search engine. So Instagram posts will need to be adapted to ensure you are writing compelling pin descriptions that are keyword rich to start ranking in the algorithm.

Save it to a Pinterest board

Once you have your Instagram post ready to be pinned with a Pinterest worth pin description it’s time to pin to the right board (there’s a lot of pins in that sentence!). I recommend that you have a board that has only your content in it. This could be a board that has website, blogs, freebies and your Instagram content or you can have a board that is purely just your Instagram content. That way if they like what they see on the board they will most likely come through to Instagram and start following!

Instagram and Pinterest are two of the most visual social media platforms out there, and when used together, they can help you extend the personality of your brand and build deeper connections with your followers.

If you are still unsure of how to use Pinterest then sign up to the waiting for my online Pinterest workshop and be the first to hear when I will be running this again.

Verity xx


How will Instagram getting rid of likes effect my Fashion business?

Instagram social media likes

I don’t very often write a blog post on new features of social media for a few reasons; they come and go so quick, some don’t even turn out to get developed and well, and lets face it you are so busy with building your fashion business that I try and keep my blogs to the topics that will have a bigger impact on growing your biz. 

However, the hot topic of this new change to Instagram has definitely put a little fire in my belly because I 100% agree this is a positive move. It will really help people move away from vanity metrics that mean nothing!

So what am I talking about? 

Instagram are currently testing a new feature to their app that would hide “Like” counts on your page!

Instagram have said…

We want your followers to focus on what you share, not how many likes your posts get

In this test, Instagram plans to remove the total number of likes from photos and videos that are shared on the main feed and profiles. Only you, as the account holder will be able to see the number of likes a post receives. Your followers will never be able to see the exact count of people who liked the post ever again!

Now I know for some of you, this won’t actually mean much because you maybe past the point of caring how many likes a photo gets as you know the numbers that really count…. engagement rates and website referrals to name just a few of a the key ones!

But for others, this may mean a big shift in mindset and change how you view some of your successes on Instagram.

Instagram have said they want people to worry less about the how many likes they get on a photo, and a bit more time connecting with people they really care about. So in this example this should be your ideal customers and clients.

I speak to a lot of fashion businesses and most are consumed by the vanity metrics of social media. Desperate to get to more followers and basing how successful a post has been by how many likes it has received. And I know a lot of businesses who take a photo down because it’s not actually got a certain amount of likes by a certain amount of time. Or they won’t actually post something because they have been worrying it won’t get ‘liked’ enough!

I do appreciate that sometimes content can bomb. And if it hasn’t got the likes you hoped for because the content was weak and didn’t resonate with your audience then I understand that you might take content down for this careful consideration. But if its taken down without even considering your audience then thats a whole other story.

From a business point of view this is worrying. Let me ask you, how much does it mean to your overall business objectives by how many likes your image has got? What about how many people saw that post and went directly to your profile, click your link in bio and visited your website? What about those people who saw your post and saved it instantly to come back to as it meant something enough to them, that they wanted to spend more time later to engage with it and do something with it? What about those people who leave you comments, how much time are you spending nurturing relationships with the people who try and connect with you on a regular basis? How often are you spending time engaging with your ideal customers instead of just scrolling aimlessly, liking pictures in the hope they click your name and start following you?

It is very rare that when I ask someone how is Instagram performing for you, do I hear people say, yes my profile visits are looking good and my website click through rate is strong.

Do you even know these kind of numbers or is your Instagram success based on how many followers you have and how many likes your photos get?

Like I said, this new change on Instagram will mean people will have to shift their mentality. Focus will have to move away from the competition and be more on creating content that connects you to your audience.

So what should you do if this is worrying you…

  1. Build your Social Media goals around your business objectives. If you are a new fashion brand or stylist then your goals should be building brand awareness, so you should be looking at getting your content out to as many people as possible and finding your target audience and engaging with them. You would be looking at increasing reach and impressions for example. If you want to turn your followers into engaged fans then your content should be trying to connect with them on new levels and you would be tracking interactions made with your content. Not likes, but the comments, the saves and more importantly how much is your content being shared? And then when they are engaged, you will be tracking website click through rates… these just some of the things I can guarantee will move you towards hitting real results.

  2. Stop worrying about the competition and how many likes and followers they have. Stop focusing on creating content that you think will get the likes and care about creating content that you know your ideal audience is searching for and actually need from you!

I would love to hear your thoughts on this. What do you think this will mean for Instagram but more importantly do you think it will impact your business in any way? If you have any questions or concerns please drop me a comment below!

Verity x



Instagram VS Pinterest... How to leverage them to enhance your Fashion Business

Instagram VS Pinterest... How to leverage them to enhance your Fashion Business

It’s a conversation I have with many fashion businesses. Should I be using Pinterest and how can I make it work alongside my Instagram. A lot of our focus goes into Instagram and we are becoming more and more heavily consumed in it and rely on it too much. But as Fashion Businesses Pinterest can play such an important role in marketing your brand in a completely and amazing different way.

HOW TO USE PINTEREST TO GROW YOUR FASHION WEBSITE AND INSTAGRAM

HOW TO USE PINTEREST TO GROW YOUR FASHION WEBSITE AND INSTAGRAM

You may have realised by now that I am incredibly passionate about using Pinterest for fashion businesses. It’s honestly one of the biggest game changers when it comes to driving free traffic to your website and Instagram accounts. With a great Pinterest strategy you can drive authentic and organic traffic directly to your site!

HOW TO USE INSTAGRAM STORIES LIKE A FASHION BRAND PRO

HOW TO USE INSTAGRAM STORIES LIKE A FASHION BRAND PRO

IF YOU HAVE EVER THOUGHT ABOUT USING INSTAGRAM STORIES FOR BUSINESS, OR ARE CURRENTLY USING IT FOR YOUR BRAND BUT DON’T REALLY KNOW THE FULL IMPACT THEY CAN HAVE, THEN NOW IS THE TIME TO GET THIS ON TRACK. INSTAGRAM STORIES ARE FUN AND CREATIVE, BUT THEY ARE A GREAT TOOL FOR GROWING ENGAGEMENT, BUILDING BRAND AWARENESS, DRIVING TRAFFIC TO YOUR WEBSITE AND MAKING SALES!

BUILDING A FASHION CONTENT STRATEGY-5 KEY POINTS

BUILDING A FASHION CONTENT STRATEGY-5 KEY POINTS

Whether you are building your content strategy for the first time or you you have been using the same approach for a while (it never hurts to revisit), there are certain steps you can take to ensure its up to date, innovative and strong! Find out the 5 things you need to consider here.

THE 6 THINGS YOU NEED TO KNOW ABOUT YOUR TARGET AUDIENCE THAT ATTRACTS, ENGAGES AND CONVERTS

THE 6 THINGS YOU NEED TO KNOW ABOUT YOUR TARGET AUDIENCE THAT ATTRACTS, ENGAGES AND CONVERTS

When setting up your business how much time did you put into creating your user persona’s? Was it something you skipped? Did you create some parts of your target audience but have later ignored them? Find out here why they are so important and what you should be considering when creating yours.