Fashion and Pinterest go hand in hand. If you have been following us here at Style Up Social Academy for a while then you will know that using Pinterest as part of your Fashion Marketing strategy is what we highly recommend.
There are over 300 Million active users searching and sharing inspiration on Pinterest every month. That is a ton of new people, a new huge, engaged audience with real purchasing power that you may or may not have tapped into already.
We know that Pinterest has so much marketing power and we love it when we come across a brand that is killing it on Pinterest.
Because we know that behind the scenes there is so much more to it than just pinning images. Especially as Pinterest are continually adding new features to help small businesses thrive on their platform.
Nailing your Pinterest strategy involves a few elements from optimising your account, creating a strong profile, using high quality images that are optimised for Pinterest to your all important Pinterest keywords.
If you are serious about getting all that right, make sure you check out our FREE 5 steps to a killer Pinterest Strategy e-book.
But if you are simply looking for some Pinterest inspiration to give your profile, boards and content an update then we have selected a few of our current fave brands that are killing it on Pinterest right now.
Check out below what they are up to and how you can take inspiration and implement some new ideas for your Pinterest game plan.
Quay Australia glasses Pinterest account is full of stand out graphics. They have a great mix of video and text overlay images, perfect for their target audience and for helping them pop out in the smart feed. Video content, as on most platforms can be much more engaging for your audience and brands are now starting to experiment more and more with this format on Pinterest. Quay Australia have a great mix of GIF’s and animation proving you don’t need to go big with video to make a difference.
Sheerluxe is an amazing go to platform for fashion lovers all around the world. On Pinterest they offer an incredible amount of visual style inspiration but also valuable content for their audience. They have great pin titles to capture the attention of readers, but what we love the most on this account, is that they showcase the true definition of leveraging one publication. Pinterest wants FRESH content and one top tip for making the most of your content is to use multiple images for one URL. Sheerluxe does this very well by using lots of images for the same blog post.
Morrow and Mint a brand with beautiful pieces. We actually discovered Morrow and Mint through a promoted pin. Promoted Pins are becoming increasingly popular for brands across every industry. Again this is a huge opportunity for excelling your fashion marketing plan. We also love how the brand showcases their pieces through collage Pinterest graphics, that include both video and still images. Their feed is highly visual with these type of graphics and shows perfectly how you can play around with maximising your visuals.
Love Leggings is a great example of how to use a combination of studio, customer and Pinterest graphics to showcase products and blog posts. We love how they have created their boards, highlighting perfectly how their product can be worn for different occasions and we love the board dedicated to their ambassadors. Pinterest can be the perfect place for engaging with influencers and people to collaborate with.
Chic Wish nails how to use Pinterest graphics to promote offers, show product categories, outfit inspiration and customer inspiration! We love the ‘Shop the Outfit’ collages in particular and know these can be really popular on Pinterest.
Go check them out and if you have found any other fashion brands killing it on Pinterest please drop us a comment below with your faves.
Or equally if you need any help with getting your Pinterest marketing off the ground or looking to take it to the next level please get in touch.